Tsukudu Speaks

Yesterday's Influencer An article on the Sunday Times is published on Monday morning, a man scans through an advert for a new skincare product for women. His teenage son back home gets ready for school with the TV on and a clientele life insurance advert comes on. Nationwide brands are communicating their products to audiences on TV, radio and print media. The year is 2015.  Fast forward to present day and a teenage girl opens her Instagram app and sees a video of her favorite RNB singer using a new makeup brand meanwhile her younger brother on the app as well, sees a video of his favorite rapper lacing up a new Reebok sneaker. The year is 2024. Today's Influencer What you’ve just read is a picture of what was traditional brand journalism and what it looks like now and it has a new name...Influencer Marketing. An influencer is a public figure or online personality with a sizeable and loyal following, of which can be “influenced” by this figure to behave in a certain way. The c...

  Here we are at the end of an incomplete highway, in the dark and we’re not sure of what lies ahead of us. The highway has had many twists and turns so far so we know not to assume anything before we take the next step, but we have to keep moving. That’s the current state of Public Relations. In this post, I try to touch on what trends and innovations are set to dominate the industry over the next few years.   A Familiar Face First, let’s confirm what we already know; communication is directly to the consumer rather than via media outlets and we therefore need to formulate content with the reader in mind who is probably disseminating content from a digital platform and so we also need to consider the audience’s digital nature as it improves community engagement. Check out Wandile Nhlapho’s post on  how direct communication cuts out noise and encourages engagement . So, What's New? In terms of new advancements in the field, Blockchain technology stands to make an ...